Welcome to all foul-mouthed horse lovers and the equine-curious among us.

Profane Equestrian began as the lifelong dream of Kelly Jennings, celebrated equestrian and founder of Cellar Door Farm. An unparalleled force in the industry, Kelly saw a niche opportunity to create a brand that simultaneously catered to those seeking lasting quality and effortless elegance, who also appreciate a dose of cutting humor. Partnering with her relentlessly inappropriate client Heather Pieske, who brings 15+ years in design, advertising, and marketing, Profane Equestrian was born.

At PE, we are proud to offer collections and pieces for all levels, identities, and body types of those who want quality, a bit of snark, and to feel absolutely fucking amazing. From the start, our goal was to develop a brand that was inclusive, representative, and accessible, and we strive to create pieces that reflect the range of personalities in this wild industry, especially those who are craving something with some elevated edge.

PE is for horse girls, horse boys, and horse people. We are for pros, aspiring pros, the overconfident, the nervous amateurs, first-timers, late-in-lifers, and cheerer-onners. Most importantly, we are for anyone who has a deep love and respect for horses and for one another.

As we like to say, there are enough assholes in this sport. We are here to be your breath of fresh air, your honest voice, and your greatest champion. Welcome to the PE community.